Optical Illusions

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Sony Bravia Color 01 Optical Illusion
Optical Illusion Sony Bravia Color Image 01

This print advertisement formed part of Sony’s successful Bravia campaign in the UK and Argentina. This is the best of the four print ads in the series.

Go ahead and stare at it. It will vibrate till you are crazy. Some viewers have said it looks like the snake’s eyes in The Jungle Book movie.

The type of optical illusion used in the ad is called physiological illusion.

These are caused by the effects on the eyes and brain from excessive stimulation of a specific type – brightness, tilt, color, movement. Here brightness and color combine to make the effect.

It is believed the stimuli have in the early stages of visual processing, individual dedicated neural paths. When only one or a few channels have continual stimulation, a physiological imbalance develops that alters perception.
Wikipedia Optical Illusion

 

Sony Bravia Color 02 Optical Illusion
Optical Illusion Sony Bravia Color Image 02

This print advertisement formed part of Sony’s successful Bravia campaign in the UK and Argentina. This is the one of the four print ads in the series.

Move the image slowly around the screen to cause the image to develop waviness. The largest image size works best.

The type of optical illusion used in the ad is called physiological illusion.

These are caused by the effects on the eyes and brain from excessive stimulation of a specific type – brightness, tilt, color, movement. Here movement plays a big part in the illusion.

It is believed the stimuli have in the early stages of visual processing, individual dedicated neural paths. When only one or a few channels have continual stimulation, a physiological imbalance develops that alters perception.
Wikipedia Optical Illusion

 

Sony Bravia Color 03 Optical Illusion
Optical Illusion Sony Bravia Color Image 03

This print advertisement formed part of Sony’s successful Bravia campaign in the UK and Argentina. This is the one of the four print ads in the series.

The type of optical illusion used in the ad is called a scintillating grid illusion, a sub-type of physiological illusion.

These are caused by the effects on the eyes and brain from excessive stimulation of a specific type – brightness, tilt, color, movement.

It is believed the stimuli have in the early stages of visual processing, individual dedicated neural paths. When only one or a few channels have continual stimulation, a physiological imbalance develops that alters perception.
Wikipedia Optical Illusion

The grid “is constructed by superimposing white discs on the intersections of orthogonal gray bars on a black background. Dark dots seem to appear and disappear rapidly at random intersections, hence the label “scintillating”. When a person keeps his or her eyes directly on a single intersection, the dark dot does not appear. The dark dots disappear if one is too close or too far from the image.

“Observations suggest that a minimum of 3 x 3 evenly spaced intersections with superimposed discs are required to produce the effect. This requirement suggests the participation of global processes of the kind proposed for the linking and grouping of features in an image, in addition to local processes.”
Wikipedia Optical Illusion – Grid Illusion

 

Sony Bravia Color 04 Optical Illusion
Optical Illusion Sony Bravia Color Image 04

This print advertisement formed part of Sony’s successful Bravia campaign in the UK and Argentina. This is the one of the four print ads in the series.

The type of optical illusion used in the ad is called physiological illusion.

These are caused by the effects on the eyes and brain from excessive stimulation of a specific type – brightness, tilt, color, movement. Here brightness and color combine to make the effect.

It is believed the stimuli have in the early stages of visual processing, individual dedicated neural paths. When only one or a few channels have continual stimulation, a physiological imbalance develops that alters perception.
Wikipedia Optical Illusion

 

Credit: Sony

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3 responses to “Optical Illusions

  1. wicked awesome

  2. hola hace tiempo me comunique y no disponian del producto y ahora veo que lo tienen,trabajo en estimulacion multisensorial y quierodaber el monto del mazode fibra optica que se muestra,es para trabajar con niños tiene que tner aprox 2metros de lago.por favor contestenme a la brevedad.gracias

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